Branding | Print design
Marketing First Aid Kit
Marketing guide for small to medium businesses
The 'Marketing First Aid Kit' is an expertly crafted marketing guidebook authored by Anna Ahrenberg, tailored to cater to the needs of small and medium-sized enterprise (SME) entrepreneurs seeking to enhance their business endeavors. This comprehensive resource comprises an array of insightful case studies, invaluable tips and tricks, and a wealth of supplementary materials meticulously curated to propel your business to new heights.
Within the scope of this project, Bram van de Groes has masterfully crafted the illustrations, while I have assumed responsibility for the strategic design concept, layout, and overall aesthetic of both the book cover and its contents, including the inclusion of various worksheets.
The deliberate choice of red and white as the primary color scheme is emblematic of their direct association with the medical world and the symbolism of a first aid kit, lending a touch of professionalism and reliability to the publication.
Illustration by Bram van de Groes
