branding | packaging | custom illustration
DAMA
wishes that sparkle きらめきを願っています。
A Japanese inspired children’s jewelry brand. The name DAMA has its roots from the Japanese word Tama たま, which means a ball of jewel. Since the main goal of the brand is to be made as a gift for the new mom’s babies. DAMA’s jewelry contains all the prayers and best wishes for the child.
The design of the logo is inspired by Mizuhiki, Japanese art form of knot-trying. It has a special meaning of connection, warmth, and togetherness.
So the name and the design were crafted to bringing people together and bringing hope for the future.
original logo
Custom illustration
illustrations are needed to communicate clearly the information so it’s understandable at a glance. The illustration needs to be child and adult-friendly.
Shiba Inu character is chosen since it’s the number one companion dog in Japan and is recognized as its natural monument.
A series of custom hand drawn illustration
